Vedant Fashions news and archive

Manyavar, Mohey target younger consumers

Vedant Fashions is targeting the younger audience for its ethnic wear brands: Manyavar and Mohey. Manyavar’s current ‘Parivar Ravivar’ campaign also works to this end. The brands are also standardising the fabrics used across all products. They are designing new chemical formulations for fabrics to increase uniformity and the overall feel of...

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Vedant Fashions makers of Manyavar plan IPO in FY19

Vedant Fashions owner of ethnic wear brand Manyavar, is looking at offering an initial public offering (IPO). The company plans to initiate a formal process for launching it. Media reports suggest, Manyavar IPO is likely to be in the second half of the financial year 2018-19. Manyavar’s plans to go public come at a time when the Indian IPO...