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Viacom 18, Disney, Royal Enfield sizing up their youth merchandising range

The consumer products division of Viacom18 Media is sizing up its youth merchandising range launching new product categories and expanding its existing range. Recently Viacom18 added MTV deodorants, footwear and cosmetics to its portfolio while introducing new ranges of sunglasses, watches and apparel for youth between 13 and 25 years of age....