Vicunha news and archive

Vicunha introduces project for reducing water consumption in jeans production

Together with Ecoera, H2O-Company and Initiativa Verde, Brazilian denim specialist Vicunha has introduced a pioneering project to measure water consumption – from cotton cultivation to the end consumer. Using the obtained insights and data, Vicunha announced in a press release yesterday that it now wants to define new targets for reducing water...

Fashion |INTERVIEW Featured

Vicunha: "One has to be very big and work keenly to stand one's ground"

Denim production is one of the most labour- and material-intensive processes of the textile and apparel industry. Denim producers have to also work in a sustainable and environmentally conscious way to remain competitive as well as provide good conditions for their workers. FashionUnited talked with Thomas Dislich, director for Europe and Asia...