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Following rebrand, Vitality starts 2023 on strong footing

Athleisure brand Vitality, formerly Balance Athletica, has reported a “strong” start to 2023, after a lawsuit led it to carry out a major rebrand. Now, the company said it has developed an improved product offering and supply chain, with new manufacturers, just nine months later. To kick off the year, Vitality will be launching an upgraded...