vitality news and archive

Following rebrand, Vitality starts 2023 on strong footing

Athleisure brand Vitality, formerly Balance Athletica, has reported a “strong” start to 2023, after a lawsuit led it to carry out a major rebrand. Now, the company said it has developed an improved product offering and supply chain, with new manufacturers, just nine months later. To kick off the year, Vitality will be launching an upgraded...

Business

Balance Athletica changes name to Vitality following New Balance lawsuit

Emerging athleisure brand Balance Athletica has revealed a new name after it faced a trademark infringement lawsuit by New Balance. Filed in November 2020 at the US District Court of Massachusetts, the complaint alleged that Balance Athletica was using a “confusingly similar mark” to sell the same goods to the same consumers, with the sportswear...