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Wow Concept news and archive


"Make a lot of mistakes, quickly but above all, inexpensively", taking stock of the first year of Madrid’s Wow Concept

Almost a year ago Europe’s newest concept store Wow Concept opened its doors for the first time, an innovative proposal that landed on Gran Vía boulevard in Madrid. It marked a new chapter in the career of Spanish businessman Dimas Gimeno who is the former president of department store chain El Corte Inglés and now founding partner and president...