Xtep news and archive

K-Swiss names new international brand president

US athletic shoe brand K-Swiss has named Barney Waters as its new international brand president. Waters, a 20-year footwear industry veteran, is returning to K-Swiss, having successfully served as chief marketing officer from 2013 to 2016 and then as brand president until 2021. During his tenure, he helped rebuild the K-Swiss brand and created...

Retail

Athlesiure gets a boost from homegrown celeb brands in India

Traditionally dominated by global giants such as Nike, Adidas, Puma and Reebok, athlesiure is now seeing local brands such as Zeven, HRX and Kan Dfy make significant headway into the segment. Zeven is jointly owned by former tennis star Mahesh Bhupathi and former Nike country head Hemchandra Javeri. HRX is Hrithik Roshan's own active wear brand....