A flagship store from Farah Khan Ali

Celebrity jewelry designer Farah Khan Ali reinforced her

standing in the designer jewelry market with the launch of her first standalone flagship store “Farah Khan Fine Jewellery” in the hub of Mumbai’s luxury jewelry i.e. Turner Road in Bandra. The flagship store was launch attended by the city’s socialites and glitterati, who dropped in to show their appreciation and support for this rising star of designer jewelry. Designed as a boutique, clientele can lounge in the comfort of the warm surroundings of the store, which will serve as a one stop destination for people looking for designer jewelry.

The designer was upbeat and enthused about her store and said, “After completing almost two decades in the world of jewelry design, I am extremely proud and happy to present a signature space that perfectly reflects the ethos of my label and allows me to offer patrons a complete range comprising cocktail pieces as well as heirloom jewels.”

Farah Khan Ali’s collection was recently well applauded at the India International Jewellery Week. The launch of her new store was marked by the unveiling of her latest jewelry line of signature jewels "Where precious becomes priceless". Emphasizing the traditional motifs and accentuating the rich heritage of the country, this collection celebrates Indian style with a contemporary twist. “Where India meets avant garde -- this describes my collection the best,” said Farah Khan Ali about her new line titled Heritage. Besides the Heritage collection, the store will also house signature, one of a kind statement pieces by Farah.