‘Aalishan Pakistan' sees large buyer turnout

Second edition of lifestyle expo ‘Aalishan Pakistan’, organized by TDAP witnessed a large number of Indian

buyers queuing up for a sneak peek at the vast display of Pakistani fashion and lifestyle at Pragati Maidan, New Delhi. The visitors picked several pieces of ensembles and other wares as the choice of product range from Bareeze, Orient, Khaadi, Gul Ahmed, Dynasty, Dawood Textiles, Hadiqua Kiyani, kidswear brand Pinks & Blues, and home décor company Salman Traders known for their marble wares, lured them to buy more.

As many as 300 exhibitors from Pakistan showcased fashion and lifestyle products at ‘Aalishan Pakistan’ exhibition. From fashionable garments, accessories, home décor essentials, footwear, handicrafts to jewelry, the exhibition had it all. Many of the participants who were a part of this year’s expo had also been a part of ‘Lifestyle Pakistan’ held in 2012.

The exhibition kicked-off with a fashion show at Taj Palace in New Delhi, showcasing the best of Pakistani couture. Popular Pakistani design houses and designers like Kayseria, Rang Ja, Lala Textiles, Faiza Samee, Deepak Perwani, Wardha Saleem, FNKAsia, Ahan and Farnaz Mustafa showcased their latest collection on the ramp, that was well-received by the audience. A four-day art exhibition titled ‘Pakistan Art Today’, showcasing the new works of 11 Pakistani contemporary artists was also inaugurated at Art Junction, The Lalit, by Padma Vibhushan awardee Satish Gujral and High Commission of Pakistan Abdul Basit together with other dignitaries, eminent artists and guests.

‘Aalishan Pakistan’ is an initiative of TDAP to bridge the sour trade relations between both the neighbours. The aim is to assist the governments of Pakistan and India in normalising trade between the two countries. The first Lifestyle Pakistan exhibition held in 2012 generated business of around seven million dollars (Rs 42.2 crores) and deals of around 20-25 million dollars (over Rs 121-151 crores) were finalized during business-to-business meetings.