Aarvee’s denim fabric exports grow

While concentrating more on the overseas market rather than the domestic,

Aarvee Denims and Exports Limited as a leading global player in the textile industry, has recently revealed a massive 100 per cent growth in denim fabric exports in fiscal year ended March 31, 2011. Of the Rs 4.94 billion revenue that Aarvee posted in the previous fiscal, nearly one billion rupees was generated from exports. Now the company has targeted Rs 1.5 billion in exports, in the current fiscal year. With flexible manufacturing process that helps it to quickly adapt to the dynamism in global market trends and produce novel designs, Ahmedabad-based Aarvee Denims has encouraged big-time apparel retailers such as Walmart and VF Corp of the overseas market lean towards the company.

“The export growth was mainly due to, increase in volume as well as realization. Exports more than doubled, because of Chinese factors and also due to our better quality and competitive price. In the Indian domestic market too, we have a good presence, because of our own marketing and distribution network and also because of better quality and competitive price,” says Utsav Pandwar, Finance Controller - Aarvee Denims & Exports. “We have expanded our denim fabric production capacity from 60 million meters to 72 million meters per annum in March 2011 and will be further expanding it to 84 million meters in August 2011,” he adds.

However they have recently closed down around 10 De Extase stores, mainly in Mumbai and New Delhi, as they were not profit making ventures and since turnover from the retail segment was only around one percent of total fabric revenue, it is not expected to affect their overall business. As India’s second largest denim manufacturer with more than five decades of experience, Aarvee Denims offers a wide range of products that includes denim fabrics, cotton fabrics, denim garments such as jeans, trousers, jackets, shirts etc. for men, women and kids, denim jeans, denim jackets, cotton garments, home textiles and power plants.