Aasheesh Mediratta is the new CEO of Fashionandyou

Fashionandyou.com, a flash sales site of the Delhi-based Smile

Group, has promoted Aasheesh Mediratta to the role of CEO. He has been with the company since 2010 and was working as director of sales till now. The appointment has been announced after Abhishek Goyal, the former CEO of Fashionandyou who quit a month back.

Mediratta has over 12 years of experience and earlier worked with companies like The Spa Group, Villeroy & Boch, Guess, Debenhams, ITC and Pantaloon. He holds a BCom degree from Shri Ram College of Commerce, Delhi.

Fashionandyou is a members’ only private online shopping club, which partners with high fashion and luxury brands across fashion apparel, designer wear, handbags, footwear, watches, jewellery, fragrances and home décor. The company claims to have around five million members and delivers to more than 1,200 locations pan-India. It has offices and distribution centres in Gurgaon, Mumbai, Bangalore, Hyderabad and Kolkata.