Adams Kids to break up with Jawad

UK-based kidswear brand Adams Kids plans to snap its franchisee agreement with Bahrain’s

Jawad International Fashion and has shortlisted three local retailers for a partnership. The partnership could also take the form of a joint venture. Government norms permit foreign investment up to 51 per cent in single brand retail firms. Jawad is an established retailer in the Middle East and had started retailing Adams Kids in India in 2007 through the franchisee route. They had committed to open about 50 stores in the country as a part of its expansion plan.

Adams Kids are a specialist fashion retailer for kids aged 0-10 years, offering casuals to partywear. From dressing up in their favorite cartoon character to accessories to baby essentials, Adams Kids has it all. The brand’s mission is to ensure that the products they cater are always of the highest quality, design and latest fashion.

Meanwhile the Jawad Business Group (JBG) which began operations in 1950s, has come a long way from its humble beginnings and is now recognized regionally and internationally as a leading business enterprise. Today, it operates various outlets throughout the GCC and India, covering a diverse range of products and services that caters to a wide section of society. Jawad Business Group’s commitment to quality is demonstrated by the presence of the best brands in the fashion, footwear, lingerie, children's wear, home ware among many more.