Adidas launches ClimaCool+ line of jerseys in India

Soon after launching the world’s best running

shoe – Energy Boost, Adidas has announced the launch of yet another revolutionary sportswear technology, designed to keep the athlete two degree cooler with ClimaCool+ line of jerseys. With the cricket season kicking off, two teams Mumbai Indians and Delhi Daredevils are flaunting the new ClimaCool+ team jersey.

Developed using recycled jade stone powder, infused with moisture wicking fabric to produce a stone cold effect, ClimaCool+ is like no other sports apparel technology - so while the ambient temperature rises, the ClimaCool+ jersey keeps the athlete two degrees cooler. The Mumbai Indians and Delhi Daredevils team jerseys with ClimaCool+ technology are priced at Rs 3,299 and are now available at select Adidas sports performance stores across the country.

Adidas has three brands in India, including the flagship brand that shares the same name as that of the group, Reebok and TaylorMade. The latter targets the golfwear market, while Reebok and Adidas are known for sportswear products.