Aditya Birla Retail stores to grow

Armed with a budget of Rs 200 crores, Aditya Birla Retail is planning to open 10 new hypermarkets

and 150 supermarkets at select locations across the country by March 2012. Aditya Birla Retail the retail arm of the Aditya Birla Group. The new hypermarkets will come up in places like Bangalore, Hyderabad, Delhi and Coimbatore. Presently, the company has 10 hypermarkets and 565 supermarkets spread across 140 cities in 12 states with a total retail space of 2 million sq. ft. The company’s hypermarkets are located at Mysore, Vadodara, Aurangabad, Indore, Bangalore, Hyderabad, Vashi and Thane. Meanwhile it’s also focusing on increasing presence of private label brands. At present, their private label brands contribute 19 per cent of total business.

In May 2007, Aditya Birla Retail had launched its brand of stores called More. All the supermarkets are branded More and the hypermarkets are branded More Megastore. More supermarkets are neighborhood stores with the core proposition of offering value, convenience and trust to customers. The hypermarkets are self-service superstores offering value and range in food and non-food products and services at a single location. In the financial year of 2010-11, the company achieved a sales turnover of Rs 1,630 crores and is eyeing a Rs 2,400 crore sales turnover in the current FY 2011-12.