Aditya Birla to invest in Karnataka

The Aditya Birla group has big investment plans for Karnataka. It plans to expand its retail chain

in the state. The 123 supermarkets and the two hypermarkets will be scaled up to 172 supermarkets and 10  ypermarkets at an investment of Rs 5.25 billion. Madura Garments, the apparel division of Aditya Birla Nuvo, has continuously been voted India’s ‘Most Admired Apparel Company’ and has been a pioneer in making Karnataka the heart of apparel manufacturing and branding. Madura has a host of brands in its stable, each of which has been a trendsetter and an innovator in various categories and has performed consistently well on various parameters. The group is investing Rs 3.50 billion in a brown-field expansion at its viscose staple fiber plant at Harihar.

Madura Garments, already has eight factories, five of which cater to customers in India and three are dedicated factories for exports to the US and EU. The group also has 28 stores in Karnataka. Over the next four years, Madura Garments plans to double its production capacity at an incremental investment of Rs two billion. This move will help to consolidate its operations and achieve economies of scale.