Adolfo Dominguez steps into in India

Spanish designer Adolfo Dominguez has launched his

flagship store at the new Ambience Mall, in Vasant Vihar, Delhi. The store was launched with the spring/summer ’11 collection and accessories for both men and women. With over 35 years of experience in about 37 countries Adolfo’s entry on the Indian shores is seen as a stepping stone for bridging the gap between the luxury and the premium markets. The brand’s creative director Tiziana Dominguez agrees that India was always on the cards, it was just a matter of when. They strongly believe that there is a huge scope for Indian retail market, to be a prominent contributor to the world economy.

Adolfo Dominguez is a vertically integrated company, a position that has enabled it to produce high-quality, fashion-oriented clothing at attractive price points. The designer has shops all over Spain and an extensive worldwide sales network, with points of sale in more than 20 countries. The first Madrid and Barcelona Adolfo Domínguez stores opened in 1982, and in 1985 the designer presented his first women’s collection on the Paris catwalks. This marked the start of the firm’s international expansion, which has taken his collections all over Europe, Japan, America and South-East Asia. In India, the brand has tied up with Wadhavan Lifestyle Retail, which brought American urban street wear brand Ed Hardy to India in 2008. Wadhavan has entered an eight year deal for an exclusive master franchise agreement with Madrid-based Adolfo Dominguez and plans to invest around Rs 50 crores in the next five years to establish the brand in India.