Alice by Temperley launches

Temperley London is launching its second line called Alice by Temperley for SS10. The Alice collection

is inspired by the London girl of the moment, and features wearable jersey, light knits, embroidery anglaise and cotton tailoring, as well as grey denim and leather quilted biker jackets.

With the Alice line, the label is looking to open the doors to a wider market and offering existing clients a new option for mixing fashion. With prices ranging from £80 to £500, Alice’s modern and feminine pieces have a rock-n-roll edge, and offer Temperley London's DNA at a contemporary price point.

The debut Spring/Summer 2010 Alice by Temperley Collection will be sold at a selected group of top notch department stores, boutiques, and online boutiques across the globe including Harvey Nichols, Selfridges, Harrods, Neiman Marcus, Isetan and Net-a-Porter.