Alt fashion house opens at Ambience Mall

Alt, a one stop shop for alternate fashion with

premium global brands was recently launched at Ambience Mall in Delhi’s Vasant Kunj. Hibiscus Retail Private, a promising Indian venture has brought European designer labels and high street brands to India for the first time through Alt stores. The fashion house will also soon open at leading malls in Chandigarh followed by Alt mono-brand retail stores in Mumbai, Delhi NCR, Chennai, Ludhiana and other key locations in the next couple of months. By December 2013 Rs 10 crores will be invested in this endeavour.

The new store offers denims and casual wear of top European designer labels like Galliano, GF Ferre, CnC, Massimo Rebecchi alongside high fashion international brands like Garcia Jeans, MET jeans, Patrizia Pepe, Altea and Desigual. Alt is positioned as a bridge to luxury where the Indian consumers are constantly aspiring to upgrade himself and also prefer to carry brands that are exclusive and not widely available.