American brands top India’s domestic retail space

As per a report by CBRE South Asia, American brands top the Indian retail space

with 30 percent share, especially in the food and beverages space, while Italian and British labels dominate the luxury segment. The report studied over 300 prominent global brands to identify operating trends, expansion strategies, and extent of penetration across leading cities.

Comprising nearly 30 percent of total brands analysed for the study, most American retailers are present in the mass market food and beverage (F&B) category in the country. On the other hand, retailers from Italy and Britain, account for about 19 and 16 percent respectively of the total share of global brands analysed and are largely into luxury segment, with brands such as Hermès, Chanel and Fendi. A segment-wise focus on the brands originally from the US, Italy and Britain revealed that most belonged to the fashion and apparel, and F&B segments.

While most brands originating in the US and Britain have a wider presence in the fashion and apparel segment, in the luxury space, around 60 percent are Italian brands, the report said. Spanish retailers, particularly Mango and Zara, have made a major impact on fashion trends since their entry into the country and have been steadily expanding their retail footprint across smaller cities, added the report.