American Swan debuts through e-platform

The American Swan Lifestyle Company, a dynamic

fashion and apparel-led lifestyle company opened its doors to the e-tailing market with its online shopping site: AmericanSwan.com. Four cross media, global digital media conglomerate with a network of innovative businesses will invest Rs 40 crores in the venture. American Swan is the first global brand to offer such a large range of branded apparel &lifestyle products on an online platform, at the launch phase.

The American Swan brand offers authentic smart casuals to those who seek an aspirational, glamorous yet restrained lifestyle. The brand’s new shopping portal will offer customers a distinctive range of products spanning categories such as men’s and women’s apparel, footwear, accessories, beauty, home and living products. American Swan product styling which is distinctly modern and chic, combines classic, iconic 'Americana' theme with sensibilities of European fashion: its refinement, tailoring and effortless styling.

“As consumers in India look for global designs and standards with affordable pricing and the convenience of a click, American Swan expects to garner a significant share of the apparel and lifestyle market. We aim for a differentiation through our brand proposition and positioning to offer affordable luxury to an aspiration-led audience that seeks international quality and fashion. Our product detailing, packaging and fulfilment is at par with the international standards,” says Anurag Rajpal, Director and CEO, The American Swan Lifestyle Company (TASLC).