AND opens first Vadodara store

Designer Anita Dongre, who has established her labels successfully in the domestic

market, recently launched her first Global Desi store in Mauritius. On the domestic front, the first exclusive AND store was unveiled at Vadodara recently.

The store in Vadodara is the brand's 39th in India. Dongre says “Vadodara is among the fastest growing retail markets in the country and our presence here forms an important part of our growth strategy over the next few years.”

In 1999, with the launch of India’s first mall Crossword in Mumbai, Dongre launched her one-brand company that went on to grow with two more brands and numerous offerings and endless variety in men’s and women’s fashion. Now, the company she owns 90 EBOs across three brands – AND, Global Desi and Anita Dongre – and around 300 counters in large-format department stores like Shoppers Stop and Pantaloon.

AND was the first Indian high street westernwear brand for women. It caters to the modern woman, who seek stylish and fashionable outfits at affordable prices. From corporate wear to semi-formal evening wear or a causal hang-out with friends clothes, the brand offers something for everyone. AND’s product portfolio provides a wide range of trousers, skirts, tunics, tops, shift dresses, jackets and vests.