And opens its 50th EBO in Hyderabad

The contemporary, western wear brand, And by designer Anita Dongre, has opened its 50th store at Forum Sujana Mall, Hyderabad. The brand

today is present in 53 cities across India, with 260 multi-brand outlets throughout the country, and 50 exclusive brand outlets (EBOs).

Spread over an area of 690 square foot, the store offers the latest range of, geo-retro inspired prints in pants, skirts, dresses, shorts, classic suits, bomber jackets, pleated skirts, crop tops and a trendy range of sheer capes, shrugs and jackets. The 16-year-old women’s wear label has been spreading its footprint across India and also international destinations the first store slated to open in Mauritius. The aim is to open one And store every three weeks, on an average, with a focus on unexplored regions and smaller towns.

Launched in 1999, And at present it is retailed through over 250 points of sale, which include over 45 exclusive stores and over 200 other established multi-brand lifestyle formats like Shoppers Stop, Lifestyle, Central, Kapsons and Pantaloons.