Animal Planet to woo Indian kids

Animal Planet will soon be launching a range of merchandise from toys to books, stationery,

home videos, apparels and games for kids in India. These will be a blend of fun with education, enabling children to explore the world around them and satisfy their curiosity. The channel has joined hands with Dream Theatre, an entertainment company, for the exclusive licensing rights to extend the merchandise lines for kids between 4 to 14 years of age, which will be in the premium and the mass range.

The products will have the Animal Planet imprimatur. The toys will include a little piece of trivia about the animal. The apparel line will bring alive the world of animals on clothes. Besides videos in Hindi and English are due next year. Animal Planet is also planning male adult adventure and travel accessories, apparels and gadgets. Animal Planet accessories are a huge rage among kids in western markets. Apart from the premium range, their intention is to customize and have a more mass range based on Indian tastes. They also intend to launch a lower prized range in India according to the market.