Anita Dongre explores foreign shores

Designer Anita Dongre, who has established her labels

successfully in the domestic market, is now looking at expanding her reach overseas. Global Desi has already entered Mauritius and plans are afoot to open several stores in other places beyond India.

In 1999, with the launch of India’s first mall Crossword in Mumbai, Dongre launched her one-brand company that went on to grow with two more brands and numerous offerings and endless variety in men’s and women’s fashion. Now, the company owns 90 EBOs across its three brands – AND, Global Desi and Anita Dongre – and around 300 counters in large-format department stores like Shoppers Stop and Pantaloon.

AND was the first Indian high street western wear brand for women. It essentially caters to the modern woman who seek stylish and fashionable outfits at affordable prices. From corporate wear to semi-formal evenings or a causal hang-out with friends, the brand offers something for everyone. AND’s product portfolio provides a wide range of trousers, skirts, tunics, tops, shift dresses, jackets and vests.