Anita Dongre launches no-sweat line

Designer Anita Dongre has come up with an exciting new

autumn/winter collection made from 100 per cent ‘Shop for Change Fair Trade’ certified cotton fabric. Comprising tunics, tops, dresses and shirts, the collection is available in vibrant colors like deep red, purple, ink-blue and black. The vivacious and fashionable collection, made using cotton georgette fabric, is attuned to the fashionable mindset of young Indians. The exquisite collection has been created using delicate embroidery and various embellishments and is now available at all AND outlets across India, as well as select Pantaloon, Central, Shoppers Stop and Lifestyle locations.

After a very successful and widely appreciated spring/summer ‘Shop for Change’ certified collection, Anita Dongre launched another range of garments made entirely from ‘Shop for Change’ certified cotton grown by farmers from Chetna Organic Agriculture Producer Company. Through this association, AND and ‘Shop for Change’ guarantee that the farming families behind the products receive a fair deal for their hard work.

Anita Dongre is a strong supporter of fair trade and with the festive season just around the corner, customers can add something special to their wardrobe in a way that will help farming families. ‘Shop for Change Fair Trade’, a not-for-profit organization which builds on successful international models of fair trade certification. It was established by Traidcraft Exchange (UK) and International Resources for Fairer Trade (India) and is funded by the European Union and Dutch Foundations ICCO and Hivos.