Anoushka Shankar endorses Haute Curry

Shoppers Stop has roped in sitar maestro Anoushka Shankar

as the brand ambassador for its exclusive brand Haute Curry, a funky ethno-fusion brand for the young and trans-global fashion divas. The brand has Indian motifs fashionably captured in international silhouettes and comprises kurtis, salwar-kameez and dupatta sets in hues like lotus pink, deep vermillion, ink blue, emerald green and marigold yellow. The line is fun, feminine and very summery and has bright Indian colors and feminine silhouettes.

In many ways Anoushka is the right choice for a brand that harks back to the soul of India and attempts to capture the country’s rich fashion setting that has an amazing variety of traditions and a legacy of textiles and garments that has enthralled the world for generations. Anoushka through her music or fashion sense represents a deep-seated cultural relevance to India, making her an apt choice as the brand ambassador. Shoppers Stop, with this deal, has affirmed its position as a pre eminent fashion destination.