Apparel brand Freecultr unveils online portal

Freecultr has started online retail for its new and full range

of lifestyle apparel and accessories. It features casual tees, polos, tunics, sweaters, shorts, cardigans, denims, pants, footwear and accessories for both men and women. Keeping in mind the demand for e-shopping, the company decided to make the international styles available at reasonable prices.

Freecultr aims to deliver the highest quality while maintaining reasonable prices and is available to all consumers across India immediately. Unencumbered by the traditional bricks and mortar costs, with in-house design and development, this lifestyle brand is able to address the needs for attractively priced products, while maintaining unmatched focus in terms of quality, durability, comfort and product diversity.

Talking about launching an online presence, Sandeep Singh, COO and Co-Founder of Freecultr says, “The genesis of our business model lies in the inefficiencies of physical fashion retail – multi tier distribution, infrastructure overheads, spread of available inventory across different retail stores leading to non availability of styles or size when customers actually need them and of course the long queues outside the trial rooms we all hate.”