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Arcadia Group to enter the Indian market

By FashionUnited


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Sir Philip Green, owner of Arcadia Group, has his sights set on entering the India market as part of the global

expansion phase for his labels.

Dorothy Perkins is the first brand from his portfolio to launch in the country, with the group introducing DP S/S ' 14 product range online with Indian retailer Jabong.com. The website currently stocks international labels such as Vero Moda, Lee and Adidas and was previously awarded a 20 million pound investment from an enterprise firm funded by the UK's government to help support growing businesses in South Asia and Africa.

Arcadia is said to also be exploring other options with a number of Indian companies to launch Topshop and Miss Selfridge in the country, whose retail market is said to be worth 300 billion pounds, according to the Telegraph.

Sir Green commented: "It's all going very rapidly at the moment. This is early days and we have to experiment, try things out and look at ways of doing things as we look at different markets." The announcement follows on from last year statement, when Sir Green revealed plans for the groups commitment to launch a number of stores around the world and enter new markets such as China and Vietnam.

Arcadia Group
Dorothy Perkins
Sir Philip Green