Art launches kids range

February 2010 will see the launch of Spanish trademark Art Footwear’s children collection at

the Moda trade show. The kids collection will be in store in July later that year.

The 156-strong shoe range is made up of five different outsoles, with three styles per line, all available in six colours. True to the urban influence in their main range, the children’s designs are fun and reflective of city life. In addition, there will be designs in basic black, brown and navy for the ‘back to school’ diffusion.

The kids collection will be produced in Spain where The Art Company currently produces approximately 1 million pairs of shoes a year. A new division has been set up within the Art organization to develop the kids collection, which has been under development for some time. Cocoon Partners will be the UK sales agents who also handle Art for adults, Neosens, Gant Footwear and Red Wing.