Arvind bets on rupee’s fall to up textile exports

Arvind is looking at taking advantage of the falling rupee as well

challenging conditions in competing country Bangladesh due to labour unrest, wage price rise, compliance issues and so on. The company feels that these factors would provide a competitive edge to the Indian textile industry in the export market.

The rupee’s downward journey against the dollar would benefit the entire value chain, according to Arvind, be it cotton, yarn or fabric exports. From the 8 percent exports in the first quarter, Indian export industry would achieve a growth target of 14-20 percent gaining an edge over the counterparts.

Arvind has had a positive booking period with all contracts achieved. The mills are running at full capacity to fulfill the demand, which means the rupee depreciation and issues in Bangladesh are diverting the export orders to Indian companies. The situation is only going to help the entire export industry in the long run.