Arvind partners with Shoppers Stop for Next shop in shop

Arvind Lifestyle Brands has partnered with Shoppers Stop for the launch

of a shop-in-shop format of British brand Next, in Mumbai. Spread over 600 sq. ft, at the Shoppers Stop store in Juhu, the Next will retail kids clothing for 2 years to 12 years old girls and boys. The range also includes hosiery, shoes and socks, underwear, and nightwear. The shop in shop format at Shoppers Stop is the first of its kind for Next in India.

Commenting on the association, Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop says they believe in offering customers a world-class shopping experience and an unparalleled product assortment. And that Next is a great addition to their existing portfolio of kids’ wear brands.

J Suresh, MD & CEO, Arvind Lifestyle Brands says that this is the first time in India they are bringing Next inside a department store. While the brand will provide Shopper Stop consumers best of British kids fashion wear. On the other hand, Next can take advantage of the ready consumer base of Shoppers Stop.

Next offers quality clothing at reasonable prices for kids and women. It is present in five Indian cities at Forum Mall, Koramangala, Elante Mall, Chandigarh, Select Citywalk, Saket, Delhi, Ambience Mall, Gurgaon, and Koregaon Mall Plaza, Pune.