Audi India partners with PCJ Delhi Couture Week

The Fashion Design Council of India (FDCI) announced that

Audi India is the Associate Partner for PCJ Delhi Couture Week 2013. As India’s leading luxury car manufacturer, Audi’s involvement with the event will further enhance the prestige of India’s only couture event. While beauty of design and an exceptional commitment to quality are cornerstones of the partnership between Audi and FDCI, there is a larger synergy between the realm of ultra-luxury couture and Audi’s upcoming 2014 autumn collection.

Though Audi’s much anticipated new innovations for its 2014 autumn collection will emerge later, guests at PCJ Delhi Couture Week will get an exclusive preview of Audi’s specially designed brand identity, which will be visible across the event. The car maker has tied up with Varun Bahl for the new look, that would be revealed in the coming months.

Announcing the association, Sunil Sethi, President, the FDCI said, “We are very excited to announce our relationship with Audi India as associate partner for the PCJ Delhi Couture Week 2013. This association is truly a celebration of luxury in India.”

“Audi has a strong connection and competence in style and design worldwide, which is clearly stated by the successful models introduced by Audi over a period of time. We are very happy to partner with FDCI for the Delhi Couture Week 2013. Our latest all-new sporty line as part of the Audi 2014 autumn collection is designed to be the trendsetter this season,” said, Michael Perschke, Head, Audi India.