Avery to perk up India biz by 50%

The $6 billion packaging major Avery Dennison Corporation is looking at ramping up

its India business and is targeting to increase its business by at least 50 per cent by 2015. After 17 years in India, the company considers the country as one of the high growth markets for Avery.

The group known for making self-adhesive materials which are sold to label printers all over the world is involved in two types of logistics requirements -- such as airline bag tags, weigh scale, or bar code and on the other side, package decorations for bottled spirits, shampoo bottles or labels inside apple iPads or Blackberry phones. Right now, about 35 per cent of the company’s revenues come from emerging markets such as Asia, Latin America and Eastern Europe. The biggest contribution comes for Asia and China and India lead the pack.

Avery has two big businesses in India one is the materials business that involves different verticals for packaging for consumer goods, spirits, beverages, food, personal care, durable goods as well as supply and logistics. The other business is the retail branding and solutions business. This business serves the apparel industry driven by the exports from South Asia to the US and Europe. So company’s large business gamut in India includes India, Bangladesh, Sri Lanka and Pakistan with clients like Nike, Adidas and Gap on their list. It has invested close to $200 million in India so far.