Aviraté launches first store in Bangalore

Aviraté, an international high-street fashion label from

Sri Lanka has forayed into India by launching its first flagship store in Bangalore. The new store offers the brand’s international range of women’s fashion wear for the upcoming season. The Aviraté range includes an extensive selection of day and evening wear, lingerie, shoes and bags. Keeping at par with global trends and styles, launching a new collection every season along with new styles weekly, Aviraté has brought a spectacular fashion experience to India.

To create and uphold international standards in all aspects of service, from the unique flagship store down Maitland Crescent to the online clothing store, the brand hopes to make all the right moves in establishing itself on the world map. The label launched in June 2010, is indicative of the sensuality of women. The name is derived from the Sanskrit word ‘Avirati’ meaning ‘sensuality,’. It is designed by Times and Fergasm Group, which is among the top five apparel manufacturers in Sri Lanka. Fashion 365 holds the exclusive rights for marketing and distribution of Aviraté brand clothing and accessories in India. The brand proposes to unveil one more outlet in India in Bangalore by December-end this year. Aviraté is a venture of Timex, one of Sri Lanka’s five leading apparel producers, which also positions itself amongst 10 leading apparel producers across the globe. The brand caters to global brands like Diesel, Esprit, Jones New York, Marks & Spencer and Wallis.