AW10 recipients of NewGen Men

Sponsored by Topman, the British Fashion Council (BFC) announced the recipients of its designer support

initiative NewGen Men. Besides inaugural recipients Carolyn Massey and James Long, Christopher Shannon and J.W. Anderson join NewGen Men. All receive showcase funding and the opportunity to use the official BFC show venue at Somerset House to show their collections during London Fashion Week’s menswear day, on Wednesday 24th February 2010.

Newcomer Christopher Shannon’s creates luxe sportswear inspired collections and previously teamed up with Eastpak and Topman. Carolyn Massey’s quintessentially English designs and James Long’s ability to push the boundaries whilst creating wearable pieces impressed the Selection Committee. This season the panel included BFC CEO (Joint) and Panel Chair Simon Ward; Adam Kelly, Selfridges; Charlie Porter, Fantastic Man; Dylan Jones, GQ; Gordon Richardson, Topman; Jeremy Langmead, Esquire; Lulu Kennedy, Fashion East; Patrick Grant, Norton & Sons; Sarah Mower, Style.com / Vogue US and BFC Ambassador for Emerging Talent; Stephen Ayres, Liberty; Terry Betts, Harvey Nichols; Tim Blanks, Style.com.

NewGen Men follows on from the success of the Man show. The platform stimulates emerging menswear talent with business support and showcasing opportunities at London’s dedicated menswear day which will take place for the third season at the end of LFW after the womenswear shows.

Simon Ward, Joint Chief Executive of the British Fashion Council commented: “NewGen Men got off to a really strong start when it launched in September 2009 and the quality of applicants for this season shows what an incredible job many menswear designers are doing in this country right now. I am looking forward to a full menswear day of emerging and established talent next February.”