Aza opens men’s store

The well-known hot couture store for women, Aza Fashion, has now ventured into menswear.

Aza opened its standalone store for men at New Delhi’s Crescent Mall recently. All these years, Aza has been known for its high fashion for women but with changing times, they have ventured into men’s fashion. The store promises to showcase the latest collection of menswear from celebrated designers like Rajesh Pratap Singh, Arjun Khanna, Manish Malhotra, Rocky S, Vikram Phadnis, Sabyasachi to name a few. A fashion show was also held in the courtyard of the Crescent Mall to showcase the designer ware on the racks in the Aza Men’s store. Jacky Bhagnani, the rising Bollywood star and son of producer Vashu Bhagnani, modeled some of the apparels.

Aza Fashions is a high-end couture, multi-designer store with branches in Delhi and Mumbai. It is a veritable museum of the works of India’s best design czars that at any given point of time showcase a plethora of selections highlighting some of India’s most well told stories in history and culture through its design and embroidery heritage.

Aza was set up in 2004 by Dr Alka Nishar, a luxury retailer who sold the best of Indian couture for a discerning audience. She has repeatedly been a member of the IMG Lakme Fashion Week advisory board. Aza’s client list boasts of India’s elite who’s who. They include industry heads, CEO’s of leading companies and stylish people from the fields of art, film, fashion and glamour.