Bacche joins the fun

The eco-friendly kids wear brand, Bacche, from Las Vegas is arriving in India this September.

An eco-friendly, organic children’s wear brand it is available in the US, Canada and Australia. The brand will first set up shop in Mumbai, going on to Kolkata and Bangalore and eventually covering the whole country. To begin with, Bacche will bring in products for children and young adults in the age group 2 to 14 years and then get into children’s accessories and layette sets for the infant category.

Each collection will be based on a theme conceptualized and executed by the company’s US-based design team. The brand-building approach so far has been mainly through word-of-mouth and participation in trade shows. Bacche will be marketed through a combination of direct sales and sales representatives and the establishment of a good distribution network targeting Tier I-II cities.

The brand was launched in 2005 by a small group of friends, all of Indian descent residing in different parts of the world. All of them shared a common concern -- a fear that their Indian roots were disappearing. They wanted to connect the younger generation, particularly one that was growing up outside India. This marked the birth of Bacche, celebrating newly evolving hybrid cultures that grow out of migration. By combining a rich palette of Indian colors and images with American designs, Bacche's collection of organic clothing for infants and toddlers celebrates the fusion of two proud traditions.