Basics Life unveils SS'14 collection for men

Basics Life the men’s fashion retailer has unveiled its SS ’14 collection following international trends

such as Aztec, camouflage, and floral prints. With linear cuts and minimal being in vogue, the collection has shirts, knits, trousers, denims, shorts, waistcoats and more. The collection also includes a range of accessories like shades, shoes, belts, caps and innerwear among other. It includes clothing from all three Basics Life’s brands viz. Genesis, Basics 029 and Probase.

Themed, ‘What’s your mix’, Basics Life’s campaign for this season showcases the latest trends in lifestyle clothing and accessories across 13 ensembles, which reflect global fashion attitudes in trends, cuts , colour and design. The collection follows the fast fashion mantra and is made available at affordable prices. The new range is available at all Basics Life outlets and its ecommerce website.

Basics Life is in operation since 1992. It offers a collection of formals to casuals in clothing and accessories catering to the discerning tastes of modern Indian male. Its three brands, Genesis offers men’s formal wear, Basics 029 is men’s casual wear and Probase offers youth wear. Basics Life has over 100 exclusive stores apart from a network of over 800 plus MBOs and large format outlets across India.