Bata launches Angry Birds collection

The largest manufacturer and retailer of footwear, Bata has

unveiled a new collection of Angry Birds merchandise, offering school shoes, casual shoes and accessories for children and teenagers. The designs are trendy, comfortable and mix and match of various characters from the popular angry birds - red, blue, black, boomerang and so on.

The collection is an assortment of rubber thongs, slippers, eva (Injection) along with school shoes and socks for the age bracket of two years to teens. The line also consists of funky accessories as well as bags both casual and for school. Commenting on the launch, Rajeev Gopalakrishnan, Group Managing Director, Bata India said, “With this association, we look forward to further strengthen relations with our younger audience. With a variety of products for pre-teens and teens, we are very excited to launch the ‘Angry Birds collection’ that will make every purchase made by the customer worthwhile for them. With increasing popularity of Angry Birds amongst the youth, these attractive styles and designs are surely to entice the younger customers.”

Priced between Rs 299 to Rs 999, the collection is available in bright and vibrant shades across all Bata stores and its online platform Bata.in. Dream Theatre, Rovio’s representation agency in India secured the Angry Birds Bata India partnership. And as Jiggy George, CEO and Founder, Dream Theatre, says, “We are thrilled and very proud of the Bata Angry Birds footwear range as it offers Angry Birds fans in India the best of both worlds authorized Angry Birds merchandise and the Bata product promise.”