Bata ropes in Sumit Kumar as VP

Bata India has appointed Sumit Kumar as the new Vice President, Marketing & Customer Services

of Bata India with effect from September 2, 2013. Providing a new direction to Bata India’s marketing function, Kumar will be responsible for driving growth and expansion of the market share in India.

Kumar was earlier associated with Marks & Spencer India as Marketing Head. He held all the marketing functions for M&S’ India business from External Communication & PR, Store Environment & In-store Communication, Customer Relationship Management & Customer Insight Unit.

Sumit Kumar on his appointment as Vice President, Marketing & Customer Services, Bata India said, “I feel privileged to have this opportunity. We, at Bata, are strongly poised to take the growth trajectory to the next level. We have a strong understanding on consumer needs and are relentlessly focused on improving customer service and quality sales growth. Our strategy and investment programme will continue to drive a cohesive and consistent marketing journey.”