bebe comes to India
By FashionUnited
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Women’s wear retailer bebe has now entered the Indian market with the launch of its
first store at the Pacific Mall, New Delhi. Major Brands has brought the brand to Indian markets, backed with solid expansion and strong promotional plans. The new bebe store is spread across an area of 2,012 sq. ft. It offers exquisite product range like dresses, tops, bottoms, outer wear, shoes and accessories. Alongside, the brand has also introduced a line of merchandise branded with the distinctive bebe logo to increase brand awareness.Major Brands plans an aggressive expansion with the opening of seven exclusive bebe outlets pan India by the end of December 2011, at Infiniti Malad, Khar Linking Road, DLF Promenade, Vasant Kunj, Market City, Kurla, Market City, Pune, Market City, Bangalore. bebe designs, develops and produces a distinctive line of contemporary women's apparel and accessories, which it markets under the bebe, bebe sport, 2b bebe and bebe outlet brands. Current Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Over 35 years later, bebe has established itself as one of the top women's retailers having developed the contemporary market for the masses, before a true non-junior ever existed. Bebe has forever changed the landscape of the women's retail fashion world.
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