Beenas to expand presence in Mumbai, Doha

Leading jalabiya brand, Beenas, is embarking on a phased

expansion programme with the opening of a boutique in Mumbai, followed by a strong presence in Doha this year. The brand currently operates boutiques in Sharjah, Al Ain and Abu Dhabi and is strongly looking at opening a stand-alone store in Dubai soon, a statement from Beena’s said.

The company’s expansion plans would start with a store launch in Mumbai in March/April this year followed by stores in Doha and Dubai. Beena Soni is the first non-Arab designer of jalabiyas who successfully gave modern cuts, luxurious looks and fantastic finishing to the top traditional Arab women attire.

Citing several visitors travelling from Gulf nations to India on business, holidays or shopping trips, the company decided to capture this audience by opening a boutique in Mumbai. Their enquiries showcase that this is the right time to enter the Indian market as the awareness for jalabiya among foreign visitors has increased.

Her jalabiyas combine Arabic tradition and modern fashion, and each one has an individual work of art in terms of technique, design, material and cuts. Soni also started the concept of bejewelled jalabiyas three years ago.