Belgian watch label Ice-Watch enters India

Foreign fashion and accessories brands are increasingly

eyeing a share in India. And fashion accessories brands are especially in demand in the country. Keeping the opportunity India holds in sight, Belgian watch brand Ice-Watch has ventured in the country and will be available in cities like Mumbai, New Delhi, Bangalore, Hyderabad, Pune and Kochi.

Known for its range of watches in colours like deep cherry red and lime green will also be made available on most of the online shopping portals. The brand will bring to India its latest collections including Ice-Forever, Ice-Love, Ice-Chocolate, Ice-Chrono Party, Ice-Glow and Ice-Chrono Electrik, with a price starting at Rs 5,500.

“Ice-Watch is thrilled to enter India with the launch of distribution outlets across the country. Ice-Watch timepieces continue to change the way the world looks at time and we are confident that Indian consumers are ready to make the brand an essential part of their lives and become a part of the global Ice-Watch phenomenon,” said Didier Kinsoen, director, Belgium, Ice-Watch, through a statement.

Brainchild of Belgian entrepreneur Jean-Pierre Lutgen, Ice-Watch, which reflects European glamour, was created as a fashion accessory. Six years since its launch, it has sold almost 10 million timepieces across the world. In India, Ice-Watch is distributed by Ganga Watches.