beStylish.com to cash in on growth prospects

Online footwear retailer beStylish.com that started

in May 2011 has been able to command a large market share with over 1.5 million users per month visiting the website. It’s growing in line with the industry, at a 15-20 per cent CAGR. Backed by the Smile Group, with Harish Bahl (CEO) and the support of Abhishek Lal (Director Merchandise) and VSSK Prasad (Co-founder and Director Wholesale & B2B) it has already witnessed positive growth. The e-commerce platform offers the widest range of international, high street and popular footwear brands, including exclusives like Melissa, Guess, Ed Hardy, Versace, D&G and DKNY; popular ones such as Nike, Puma, Adidas, Reebok, Hush Puppies, Billabong, Lee Cooper, Alcott, Carlton London, Barbie, Lotto, Skechers, Converse and others.

Now it is looking at strengthening its foothold in the market by focussing on strong product, technology and supply chain. The company also gives a lot of importance to product display and communication to enhance the brand image.

The footwear industry is growing at a healthy rate of 10 to 15 per cent annually and has nearly doubled in the last five years. beStylish is looking forward to extending its product portfolio to related categories. The launch of Heel Condoms turned out to be a big hit for them. Other products introduced on the platform include the shoe-bag pairings and a luxe line of designer bags and clutches by Meera Mahadevia – a brand adored by many A-list celebrities.