BeYu Fashion Awards for designers

Well-known Delhi-based fashion designer, Jatin Kochher and a few up-coming fashion

designers will showcase their creations and be felicitated at the 3rd BeYu Fashion awards in Delhi. Germany-based BeYu is one of the world’s fastest growing premium make-up brands, the choice of many celebs in the global beauty and fashion scene. It has been regularly organizing the award ceremony to recognize some of India’s finest minds in fashion. Some of the designers showcasing their creations are: Anand Bhushan, Joy Mitra, Nida Mahmood, Nikhita Tandon, Rajdeep Ranawat and Jenjum and Jasleen.

The annual ‘The BeYu Fashion Awards’ recognizes Indian fashion industry as a leading producer of innovative talent, designs, textiles and embellishments. The earlier two events were held in IT city Bangalore. According to Anuj Saxena, Managing Director, Elder Health Care, India’s leading models will walk the ramp, made up by BeYu’s internationally renowned make-up artist,Diego Schober using the latest trends and techniques. Schober will also present the theme of the event ‘BeYu’s Ode to the Indian Woman by presenting a sequence where he creates and showcases looks based on the elements of nature viz, Earth, Water, Fire and Wind -- symbolizing the moods and character of an Indian woman.

BeYu is Germany's fastest growing color cosmetics brand. It was launched in India earlier this year, by Elder Health Care, a well-established manufacturer and marketer of care products.