Bhakti Shah unveils bridal collection

As the marriage seasons kicks in, designers are working

overtime to put together bridal ensembles and showcase them to prospective brides. Bridal wear in India is a $15 billion (Rs 83,190 crores) industry and is growing at 25 per cent annually. It is considered as an epitome of the cultural values keeping this in mind, fashion designer Bhakti Shah, renowned for her bridal designs has unveiled her collection for the upcoming wedding season. The designs with her trademark vibrant hues, were showcased at the Brides of Mumbai, a bridal exhibition held in Mumbai which also featured designs by Shaina NC, Sarika D and Shruti Shah and among others.

Following the tradition set by renowned designers Rohit Bal, Abu Jani and Sandeep Khosla, Shah has always experimented with vibrant colours, distinctive designs and a variety of Indian fabrics. Her embroidery work includes Zarodozi, Gota, Kasab, Resham and Swarovski and her love for Indian fabrics like Lucknowi, Chanderi, Jamewar, Bandhani, Silks, Banarasi and so on. Talking about her range, Shah opines, “Indian bride has surely evolved to be more assertive and experimenting. She craves for more individualistic appearance without disturbing the traditional framework. The vibrant colours in my designs seek to elevate the inner beauty and individuality of the bride.”

The Mumbai-based designer has received training in fashion from J D Institute of Fashion & Technology. Her first fashion store, Signature Couture at Matunga in Mumbai showcases her passion for creativity offering the widest collections of bridal wear, cocktail dresses, trousseau, and different drapes and fusions.