Birla Century enters Kashmir

Cottons by Century, a brand from the B K Birla Group has opened its first Birla Century showroom

in Kashmir. The showroom the 96th outlet of the company will be run under the franchisee of F F Garments. Birla Century is a mid-to-premium brand, which apart from focusing on the quality also ensures affordable prices.

According to Ankur Chabda, Regional Manager (North) Birla Century, since its introduction the brand Cottons by Century has been keeping pace with current trends and focusing on the quality of the fabric. The Srinagar showroom will deal in cotton clothes from the B K Birla Group, which is globally known for 100 per cent super fine cotton textiles. It will offer customers a variety of apparels including shirts, trousers, T-shirts, kurta pajamas, churidars, Indo-western wear and accessories, which are not expensive but nevertheless consist of a well-defined range of core products.

Apart from clothes the shop will also offer a variety of cotton bed covers and bed linen including duvets and pillow covers. The company is making every effort to make the brand popular both in the domestic and international market. Cottons by Century has a remarkably wide and far-flung presence. It provides clothing that is attractive, stylish, not too flashy or over-the-top but meant for an audience that’s looking for something affordable and trendy.