BMI launches FCUK underwear in India

French Connection India (FCUK), the truly global high street

British fashion brand which has an exclusive license with Brand Marketing India (BMI) launched its exclusive brand of FCUK men’s underwear range in India this month. The FCUK underwear line includes briefs, hip briefs, boxers, trunks and low rise trunks in cotton with a variety of colors. Classic checks, stripes and valentine prints are available for those who prefer more of a fashion look.

Vijay Murjani, CMD, BMI says he is confident that the range will continue to reaffirm FCUK as the edgy and attitudinal international premium brand in India, and establish them as the leader in the young urban underwear market.

This new range will be available at all exclusive French Connection stores as well as retail outlets such as Pantaloons, Central, Lifestyle and Kapsons. Starting at Rs 199, the range is specifically designed with quality and comfort in mind. Cut to flatter every man’s physique, the underwear range has an intelligent body defining fit with added stretch and shape retention.

BMI as the holding company for the French Connection and Calvin Klein Jeans, Calvin Klein Underwear businesses in India, is expecting this new range to do well in the Indian markets. Within a short span of over three years, BMI has opened over 100 points of sales across 13 Indian cities. An ever expanding geographical and retail presence, coupled with an in-depth understanding of the Indian retail environment, positions BMI as the preferred partner for international brands looking to foray into India.