Bodycare becomes the exclusive licensee of Chhota Bheem

Bodycare International, a leading manufacturer

and supplier of kids’ undergarments, infant wear, thermals and loungewear for all ages has entered into a licensing agreement with Green Gold Animation for the character ‘Chhota Bheem’ for kids innerwear category. The tie-up will further provide exclusive rights to the company to promote its Chhota Bheem’s Kids Innerwear range across India through its strong distribution network.

Bodycare has come up with a whole new range of merchandise which shall portray an entire new breed of collections, blending style and quality with the ethics and discipline of the character. The company takes this as an opportunity to create styles for children that would let them stay connected with their favorite superhero.

“We have a history of such licensing tie-ups that has empowered us to create brands to the highest contentment and quality for young children and kids and we firmly believe in staying connected with our target audience that would help us grow in volumes. This time too, our association with Green Gold Animation is going to empower us with the same commitment and deliverability towards our target audience,” said Mithun Gupta-Director, Bodycare International.