Bodycare forays into infant wear

Creating footprints in the baby care segment, Bodycare International, the country’s leading

manufacturer of intimate apparels and innerwear, has forayed into the infant wear market space with its brand ‘Bodycare First’. As gentle as a mothers touch, the debut line embodies a refreshing approach to dressing young ones in a fashionable, smart and tender way.

An ingenious blend of soft pastels, mesmerizing designs and vibrant hues, the fashionable infant wear captures the spirit of childhood and sweet bonhomie of early years. The new line includes a complete range of basic and hi –fashion apparels for newborns to two years old. The Bodycare First collection includes vests, radiant and soft diaper pajamas in regular inner wear and trendy track pants and sparkling T Shirts for both boys and girls in the fashionable outer wear range.

Commenting on the launch Mithun Gupta, Director, Bodycare International said, “Launching Bodycare First is an exciting opportunity for us and we are delighted to introduce a range of baby wear that redefines infant fashion indulging the newborn in a world style, comfort and tender care. The range has been specially created for the discerning parents who not only care about their babies but also want baby clothes to look and feel good at the same time”.

Having stepped in to fill the void in infant wear market, Gupta feels there is little choice for parents looking for supreme quality, hi-fashion everyday infant wear. “The introduction of Bodycare First, we believe will make the little ones, their parents and retailers happy”, he sums up.