Bohbot ties with Reliance Trends, will showcase at LFW

Lakmé Fashion Week and Reliance Trends have

announced that international fashion powerhouse, Michelle Bohbot, will showcase an exclusive ‘Bisou Bisou’ India collection at the Lakmé Fashion Week Winter/Festive 2013 that takes place from August 27, 2013. Recognized as ‘The Leading Women Entrepreneurs of the World’, Michelle Bohbot brings with her a tremendous amount of experience and design prowess.

Her contemporary collection, Bisou Bisou (French slang for ‘a little kiss’) was launched in 1989 and fused her vision of Parisian street fashion with fresh contemporary styling. The brand met with great success and now it includes a full collection of women’s contemporary sportswear, dresses, swimwear, accessories and fine jewelry. In its 24 years history, Bisou Bisou has become a world renowned women’s brand and a global fashion leader.

Speaking about the tie-up, Michele Bohbot says, “It is a matter of great pride for Bisou Bisou to have entered into an association with a Reliance Trends. Bisou Bisou has been looking for the right opportunity to bring international fashion into the fast expanding Indian apparel industry and we believe that we have found the perfect partners in the Reliance Trends in achieving our objective.”